The most obvious question to get you on your way with working with the media, is what is worthy of being put into a media release? Firstly, it has to be of interest to the reader. And when I say reader, I…

Business awards, as entering and winning (or even reaching finalist position) one of these is a great method of ensuring PR and many awarding bodies, such as the big banks out there, also do a great job of publicising their winners. The…

It is tough to get your press release published. With loads of competitions out there you need to have an edge in order for you to get noticed. And being able to pass the ruthless journalist’s judgment is another problem you need…

It used to be so easy. You wrote press releases for the press, and a very small number at that. It may have been the case before emails and web access that you sent out press releases to a whole list of…

Online PR is one of the buzz words of the SEO world at present. Sadly, for many SEOs the term simply relates to the writing of half baked press releases and the bulk submission of said press release to a handful of…

It is rare that economic commentators all converge to agree on one thing. However, to a man (and women) they say 2009 is going to present some of the most challenging conditions businesses have experienced in almost two decades. Adding to the…

All businesses dream of the day when they will land that front-page story in the local paper or even national press via top-tier media like the New York Times or USA Today . The most important thing that you can do during…

Here’s the dilemma: you want to advertise your business. You know that the key to effective advertising is repetition. The kind of repetition it takes to get results you can measure by increased sales requires a minimum of four figures in the…

Are you the owner of an online business and eager to promote your website and your services without spending a single dollar? Press release writing could well be one of the ways to advertising your products online. Technically speaking, press releases are…

This ole phrase as been around quite a while – “You are one in a million!” It is usually a complimentary phrase we use to express how unusual someone is. But in today’s world, being KNOWN as “one in a million” is…