When it comes to creating and executing on their corporate marketing mix, many entrepreneurs find that they utilize their resources seasonally, or at very specific operational functions. There are certain times when digital content is most appropriate. Some circumstances call for printed materials and handouts. Still other client engagements rely on face-to-face interaction in order to best promote a particular organization. Based on these circumstantial needs, entrepreneurs in every industry find themselves rotationally going through their promotional resources, taking out what any given situation calls for and putting everything else back into the marketing closet for another time.
Why Banner Stands Are The Exception To The Marketing Rule
There is, however, one particular promotional tool that can truly be utilized, in some fashion, at all times to help market a company to the consumer masses: banner stands. While often only associated with promotional conventions, banner stands have proven that, when it comes to delivering a live, visually-compelling marketing message, you simply can’t beat the impact and return on investment that these strategic signs offer.
If you have customized company signs in your storage closet that are just passing time until the next convention, it’s officially time to dust them off and get them out! You could be missing out on countless marketing opportunities and, ultimately, leaving money on the table. There is a wide range of advertorial uses for which these corporate signs can be used to broaden the reach of your brand and target the consumer masses, including:
Client meetings: Hosting an onsite customer meeting at your facility? Have your banner stands set up throughout the meeting room to further enhance the visual impact and reinforce that your organization is a key industry player.
Internal special events: Yes, even your internal employees should be marketed to in order to help keep morale and staff excitement at peak levels. Distribute your corporate banner stands throughout the venue at the next internal meeting/special event to further boost enthusiasm amongst your crew.
Facility lobby: Setting up your banner stands in the lobby of your facility can help augment the visual-appeal of your entranceway for anyone who visits your organization.
Fundraisers: Using your corporate signs at fundraisers not only provides additional brand exposure, but it can also encourage consumers already familiar with your company to donate to the cause you are assisting with.
Sporting events: Have a local sporting arena or field that you help support? Ask them for a place for you to put up your business signs. It’s a great way to further your company exposure amongst the fans.
Community festivals: Community gatherings such as annual festivals, fairs and parades all make a perfect place to set up corporate signs. Using banner stands at these high-traffic functions can help strengthen the connection you make with consumers in your own backyard.
With so many viable ways to use your company signs, it’s easy to see why savvy marketers repurpose their banner stands throughout the year for continuous promotional use!