One of the most proven effective ways to market products is through toll free numbers. You get to help people to memorize your number (if vanity) quickly, your business attracts potential customers with the free calls and stable reputation and marketing products would be easier with these numbers. Companies seem to see this as an easy way to build a strong image for clients and potential customers and as a way to attract more people to their company. Although those facts are true, unfortunately, not only one company thinks that way – there are hundreds of companies that have seen the benefits that these numbers can bring and all of them are determined to get those benefits.

Yes, these have a number of benefits that may outweigh the cons. For a powerful marketing technique, what are the major cons of subscription?

• The expenses involved with these

• These cannot stand alone

• Competitive market with other numbers

The first problem with these is the fact that it’s expensive. It’s a known fact that if you’re offering free calls for your customers, there is a great possibility that the expenses will rise quickly – more than usual. These kinds of expenses include installation fees, subscription fees and the basic fees for the packages. Other types of expenses may also include charges for extra services or additional fees for an upgrade to vanity number, location fees and many more.

The second problem, makes the first even bigger. this cannot make a market by itself. It needs to be marketed by other mediums of advertisements like commercials, radio announcements, print ads or even directory ads. Without something to market these, the 1-800 numbers won’t be making much money for any company. Thus, if the company isn’t making any other marketing plans to advertise them,they may as well cancel their subscription.

Since these are popular nowadays for companies and businesses, it’s become a common factor. To make it stand out, a company must find ways to get their it out into the public and not let it die down with competitors. Companies must either set up major marketing strategies to give their number the advantage or upgrade to vanity numbers to help keep the number unique and memorable for clients and customers.

The statistics are overwhelming. Customers who make transactions over the phone tend to order more merchandise, and 95% of the time they order more expensive merchandise. Customer returns will decrease dramatically (up to 50%) if customer support is provided over the phone. Response rates leap 12 to 14 percent when advertisements include a toll free number. Most importantly, a quality numeric or vanity toll free phone number is associated with professionalism. It is the gold standard of any industry.

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News Reporter