Email marketing is one of the most powerful laundromat digital marketing tools to help bring back repeat customers. That said, this is a marketing channel that may be overdone or overlooked. You can rely on agencies like Spynr to help with your email marketing campaign, but it’s also important to know how to do it properly yourself as well.
Take a look at how you can improve your email marketing campaigns for your overall laundromat marketing strategy.
- Do Have a Purpose
When you send emails to your audience, you wouldn’t want to feel like you’re bothering them. Imagine receiving multiple emails from businesses that aren’t as enticing or engaging. It’s almost useless, isn’t it? You’d want to unsubscribe from them!
Avoid pestering people by having a purpose in all your emails. For instance, you can send emails to inform customers you just added new equipment to the shop, or that you have a promotion.
- Do Know Your Target Audience
When writing the email, always focus on the target audience. Your message must appeal to those you will send it to.
For instance, if your target audience are women between 20-50 years old, create emails with a messaging that’s catered to them. You wouldn’t want to share announcements like all-male golf fundraisers you are sponsoring!
- Do Test Subject Lines
Test subject lines to determine what does and doesn’t work with your audience. A/B test subject lines are easy to test and learn from. After testing a few subject lines, you’ll be able to identify trends, building effective future subject lines around the data you receive.
- Don’t Make It Too Long
Email is a channel where you can potentially lose readers in a snap, especially when you don’t consider your target audience or have a goal when sending one. The length of your email is important as well, and you should keep it short and sweet rather than making it overly long and losing your reader’s attention.
- Don’t Use JavaScript or Flash
Less is more when it comes to your email design, since you want to capture your audience’s attention right away. Elements rendered by flash or JavaScript are too big to be sent via email, which can either cause your emails to be sent straight to the spam folder, emails that won’t be sent, or emails that take too long to load that your potential readers would lose interest waiting
If you do plan on sharing a video or interactive component, it’s best shared via link.
- Don’t Forget to Track
Just like with any marketing campaign, you must ensure you focus on the overall success of your email campaigns. You need to determine how much your retorn of investment is from email marketing campaigns through tracking and creating reports. Moreover, the data you receive can help you with any improvements you need to make in the future.
Wrapping It Up
Keep all these email marketing do’s and don’ts in mind as you implement your laundromat’s marketing strategies.
