Business owners often say: “I sell a few products on my Web site, but nowhere near enough to pay the bills. How can I sell more?” There are many reasons why this might be the case, but there’s one that stands out…
In a modern business world, many entrepreneurs have entered the skirmish of competition. They contend with each other to gain a firm hold in the marketplace. They strive to get maximum profits for their organizations in an unpredictable business environment. Marketers seek…
People buy brand not people! This seems to rapidly becoming a favorite platitude, particularly in the world of membership business networking, but it is not really true. People buy based on the perceived value of brand not the personalty of the seller….
If you want to employ certain promotional products to get your brand more easily recognized and promoted to those people who may become your clients, promotional badges and name cards are very good ways for you to do this. You can sponsor…
As an entrepreneur you should do everything you can make your business more successful. The more successful your business is the longer will it exist. The existence of a business enterprise depends upon the profit it makes on a regular basis. Even…
The weather is slowly beginning to heat up, the sun is out, and summer is heading our way. Now is the perfect time to start up your summertime promotions and advertising campaigns. It is an excellent time of year to boost your…
Branding Like Lady Gaga The music world is going goo goo over Lady Gaga. She’s the hottest act out there and there are branding lessons that entrepreneurs and service professionals need to know from her, even if you don’t follow her music….
Business trademarks are an all important part of your brand protection. Filing an application for trademark registration is the first step and once your trademark is registered in Australia you may not think about it again, but there are some things that…
Every few years a new idea or concept comes along and many business people and entrepreneurs jump on it. Twenty five years ago it was VCR rental stores and many got on that bandwagon and some stayed on too late. That business…
Brand awareness is one of the most crucial things that you can gauge in the business industry. If more people are aware that your brand exists, you are going to have a higher potential to sell as a company. 1. Participate in…
