Whether you’re a real estate agent and you have a new high priced listing or you own a small work from home business and you want to create a brochure about your business, before you consider brochure printing you need to get the design perfect to ensure your brochure makes the impression you need it to make.
Before you start creating your great brochure you need to determine what you want to achieve from the brochure. Are you using it to create brand visibility? Is it to create a call for action, maybe interest prospective clients to make a purchase?
Every brochure designed should have a few important design features, which shouldn’t be ignored. Firstly they must all contain the relevant information. Don’t sit and write out the information in a long winded format. Make your words unique, make it catchy, informative and interesting.
Reduce the number of words if necessary, you don’t want there to be too much blurb that no one reads it to the end. A brochure should be there so an interested party can pick it up, learn everything they need to know and then decide on how they wish to proceed.
Once you’ve got your wording sorted, you’ll want to choose some quality pictures or photographs for the brochure. It’s essential only high quality pictures are used. The brochure is there to create an impression; you don’t want poor quality images to ruin the chances of you obtaining the sale.
The pictures should be placed in a way they break up the wording, at the same time offer the potential client picture information that they need. An example would be if you’re selling a property you would include the basic information a purchaser would want to know about the property with a selection of quality photographs which complement the property.
A brochure needs to create interest. Anyone can throw some words together and some photographs and send the information off for brochure printing, but when it comes back from the printers they won’t be very impressed. A choice is to work with your printer, many printers have qualified and professional designers that can work with you on your project from beginning to end to ensure your brochures are top quality.
The brochure design should be proof read and you need to ensure it is readable. The font you choose plays an important role in your brochure design. The font shouldn’t be too big that it’s overpowering, but it’s also important that the font is big enough that customers don’t have to squint to read what the brochure has to say.
Break up the information using sub-headings and bullet points to make it easy and quick to read. When you have brochure printing done and you hand out brochures for the first time, you want your potential customers to hold onto them for a while to come and not throw them in the first bin they see.
With any brochure you should end with a call to action. In other words, you need your new brochures to make a sale for you. This is why the information contained in the brochure is so important. You should offer value to your customer, make them see why your services or product you are promoting is worth their money. The image that you use, clear and informative writing combined with easy to read design will always make an impact on your customer.
Often companies use brochure printing to highlight their products and services, which they then include in all their correspondence and shipped items. Its essential businesses take full advantage of printing services and work on their offline marketing efforts to make an impact.
